Clickfunnels vs leadpages vs Unbounce vs instapage


Are you looking for the best landing page software out of these four most popular landing page builders?

Upon finishing this comprehensive review, you will have a much clear idea of which one’s the right fit for your business.

Without wasting any of your time, let’s jump right into it!



Clickfunnels offers its users many different free templates.


You will have access to 5 categories of free templates:

  • Optin: Email optin, thank you
  • Sales: Sales page, product launch, order form, one click upsell, one click downsell, order confirmation
  • Webinar: registration, thank you, broadcast room
  • Membership: member access
  • Clickpop

There are about 200 free funnels available with Clickfunnels. Some of these include product launch, storefront, squeeze page, lead magnet


The price can get as high as $997 for the paid funnels. Examples of funnels that cost:

  1. 9-paged sales funnel with split test optin, OTO, and affiliate pages
  2. Lead magnet, membership site, OTO template

No free template for a single page template. The lowest price starts at $7.


The highest-priced single page template can cost up to $97. Examples of these include sales page template, food and restaurant landing page, and a landing template for an app.


Clickfunnels allow you to filter templates by different types and categories.


Furthermore, you can sort templates by top rated, bestselling, new, and price.



Leadpages gives access to over 200 different free landing page templates, and they are all free.


The platform gives you the option to sort templates by conversion rate, most popular, or newest.


You can also filter templates based on page type, industry, style, and color.

  • Page type: About & Bio, Blank, Checkout, Consultation, etc.
  • Industry: Automotive, Business & Marketing, Education, etc.
  • Style: Bold, Casual, Colorful, Dark, etc.
  • Color: Purple, Blue, Green, Black, Red, etc.


The platform comes with over 100 landing page templates. Unbounce’s template area feels a lot more cluttered than the aforementioned platforms. I’m not a big fan of how templates are displayed on the platform.


Templates are categorized into four different content types, which include landing pages, pop-ups, sticky bars, and AMP.


Content types can be filtered even further.

  • Landing pages: Click-through, lead generation, webinar, etc.
  • Pop-ups: Build list, cart abandonment, event registration, etc.
  • Sticky bars: Cross-sell, discount, contest, etc.
  • AMP: Ebook, consultancy, industry specific


Instapage also provides around 200 free templates for its users. Most of its templates look simple but professional.


You can filter landing pages by its intended use. Some options on filters include case study, event registration, product launch, and many more.


Best – Leadpages

Overall, all of the landing page builders on the list provide a couple hundred free templates for its users.

If you are primarily looking for funnel templates then Clickfunnels would be a good choice since it is the only software that offers funnel templates.

Although Instapage comes with many landing page templates, most of them have similar styles. That shouldn’t be a problem if you like its simplistic style, but not ideal if you want different templates with unique styles.

Both Leadpages and Unbounce offer many unique-looking templates, but Leadpages simply has more options with 200 templates as opposed to 100 templates from Unbounce. Unbounce’s template area feels quite cluttered while Leadpages makes it much easier to scroll through its templates.

It’s also more straightforward to filter different template types on Leadpages.

All in all, I pick Leadpages over any other platform for providing the best landing page templates.




You can access elements from the top right corner of the editor


When you click add element, you will have these options to choose from.

  1. Text – Headline, sub-headline, paragraph, bullet-list
  2. Media – Image, image popup, video, video popup, audio player
  3. Form – Button, facebook optin, input, select box, text area, checkbox deadline
  4. Content – SMS signup, billing add, billing address, shipping address, survey
  5. Countdown – Minute timer, day timer, countdown 2.0
  6. Misc – Social share, privacy notice, FB comments, text block, custom JS/HTML

After you add an element, you can start customizing it. There are broadly four things you can do to customize.

  1. Move – Place the element wherever you want
  2. Settings – Further customization
  3. Clone – Create the same copy within the funnel
  4. Delete – Remove the element

When you click on the settings of a button…


It allows you to change details, such as texts, colors, and the size of a button.


You can also customize your button to take specific actions like:

  1. Submit order/form
  2. Open the popup
  3. Facebook optin
  4. Go to website URL
  5. Go to the next step in funnel
  6. Scroll to row/section on page
  7. Show/hide action

With Clickfunnels, you will have plenty of options to play around with details if that’s your cup of tea. The platform allows you to easily customize minute details, such as width, corners, and borders of your element.


And this is just one of many examples of customizable features on Clickfunnels. Each element comes with its unique customizable features.

For example, video elements allow you to embed different video types, which include YouTube, Vimeo, Wistia, EasyVideoSuite, and HTML5 Video.


Sections, Rows and Columns

Rows and columns are contained within sections. As you can see in the image below, green lines cover sections.


Blue lines indicate rows and columns, which are present within sections.


Orange lines, which represent elements, can be found within columns and rows.


If you want to save your section, along with rows, columns, and elements within it, you can do that by clicking on a save.


You will simply have to name your template to save sections.


You can do the same for your rows or columns.


With Clickfunnels, you can display your landing page in a mobile format while you make changes in the editor.


General settings from the menu allows you to do several things:

  • You can optimize your SEO meta data
  • Insert tracking code into header and footer
  • Integrate with autoresponders
  • Custom CSS section
  • Insert background image
  • Change fonts and colors of your header and content texts
  • A URL of the next page your users will be sent after clicking a submit button
  • Attach a downloadable digital asset

You can check how the page will look to visitors by clicking on the preview button on the top right corner.


If you fall in love with the page you create, you can save it as a template and use it as a reference when you create another funnel in the future.


In the funnel dashboard, you can add as many steps as you want and view the flow of your funnel. If you want to change the order of your steps, you can simply click on one of the steps and either move it up or down to change the order.


Clickfunnels also lets you automate email and SMS text



Below is the image of the Leadpages editor, which looks simple and neat for the most part.


Leadpages landing page broadly has three components, which include sections, columns and rows, and widgets. Sections form the backbone of a page, and columns and rows help organize the page. Widgets are placed inside columns or rows to form a fully functional landing page.


Just like Clickfunnels, you will see icons that allow you to edit, clone, move, and delete when you hover over your mouse on a widget.

But unlike Clickfunnels, you won’t see a label on top of the icon, which may be a bit confusing if it’s your first time using a landing page builder.


You can go to the layout area if you want to view how your landing page is organized. Inside the layout area, you can also add additional columns and rows.


Leadpages comes with many different section types.

  • Call to action
  • Contact us
  • FAQs
  • Features and services
  • Hero
  • Logos
  • Plans and pricing
  • Testimonials
  • Text and image
  • Text blocks
  • Blank

These are templates that relate to the section type you choose.

Following are specific widgets from Leadpages.

  • Text
  • Image
  • Image plus text
  • Video
  • Button
  • Form
  • Line
  • Space
  • Icon
  • Progress bar
  • Social
  • Social like
  • Calendly embed
  • OpenTable embed
  • Date
  • Countdown
  • HTML
  • Checkout

Styles area lets you modify features, such as font styles, page background, page width, and favicon. You can also enable custom CSS to make changes if you are code savvy.

But Leadpages make it quite clear that it doesn’t provide support if anything goes wrong after you start using the custom CSS. So I suggest you proceed with caution.


As with Clickfunnels, Leadpages lets you optimize your landing page for SEO. It provides sections where you can write title, description, and keywords for SEO.

Additionally, you can optimize for social media sites by choosing an image, title, and description you want your landing page to show on social media.

Analytics section allows you to input a Google analytics tracking ID to track all the important data on your analytics.


The Preview button on the top right corner lets you view your landing page exactly the way it will be shown to your visitors.


You can also see how your page will be shown to mobile and tablet users. One downside of Leadpages is that you can’t make changes to your landing page while you are viewing the page in a mobile or tablet format.


There is an option to create a website when you click on sites on the left menu bar of the main dashboard.


When you click on “create new site,” you will need to pick one of the website templates from the list.


The editing process is nearly identical to editing a landing page. The most notable difference is that the website template will come with primary navigation.


You can build a neat-looking website on Leadpages with relative ease. If your goal is to quickly build a presentable website without too much effort, then Leadpages can be a decent option.

That being said, if you are serious about optimizing your website for SEO, you will want to host your website on WordPress.

There are a few more things you can set up from the side bar on the main dashboard.

  1. Conversion tools – You can design pop-ups, alert bars, opt-in texts, and trigger links by clicking on conversion tools
  2. Brand – Set your brand color. Your brand color will always display as one of the options whenever you are trying to modify the color of an element
  3. Images – Upload images for a later use on your site and landing pages. You can also upload images from the editor
  4. Lead magnets – Upload your lead magnet file. Leadpages will automatically deliver your lead file to people who sign up to your list
  5. Integration – Integration with third party apps
  6. Domains – You can connect your existing domains
  7. Support – File a support ticket when you get stuck


If I’m being honest, Unbounce’s editor area doesn’t appear as neat compared to the other landing page builders we’ve reviewed so far. You can only view a small portion of your landing page during editing, which is inconvenient, to say the least.


When you click on an element, you can modify properties, such as font family, size, alignment, etc.


If you go to “Page Properties,” there is a section where you can enter dynamic text for titles, keywords, and description.

Dynamic texts feature allows texts on your landing page to match the texts of your ads. This is a useful feature for people who frequently run PPC ads for their businesses or clients.


You can also set conversion goals to track how your landing page performs.


The top menu of the element mostly has to do with moving your elements around.


You will see several icons listed in a column when you hover your mouse over to the left. There are a total of nine widgets, which include:

  1. Section – You probably know by now that section is just a backbone that encompasses widgets
  2. Box – This is literally just a box. You will see a white box when you drag this icon to the landing page
  3. Text – Place this wherever you want to write texts
  4. Image – Upload an image for your landing page
  5. Button – A standard button that prompts submission
  6. Lightbox Button – With this feature, you can add extra content without cluttering your page
  7. Form – Upload forms to your landing page
  8. Embed Video – You will have to paste your video code for it to appear
  9. Custom HTML – For coders

One cool thing about unbounce is that there is zero restriction on where you can place your elements. You can place them anywhere on your landing page via drag-and-drop, and that’s exactly where they will be positioned.

It’s a true drag-and-drop page builder.

And Unlike Leadpages, you can edit your page in a mobile format.



Instapage gives you three options for creating a new landing page: Standard, AMP, or uploading a downloaded instapage file.


You will see several options when you click on the three dotted lines of your landing page title in the landing page dashboard.

  1. Leads – You can track your leads here.
  2. Analytics – Lets you track important performance metrics for your landing page.
  3. Heatmap – With heatmap, you can view specific details of your visitors behavior.
  4. Duplicate – Create a duplicate page.
  5. Download – Download your landing page in a file format.
  6. Rename – Change the name of your landing page
  7. Add to group – You can use this option if you want to group similar landing pages together.
  8. Delete – Remove your landing page.

These are the options you will see when you click on the title of your landing page from the landing page dashboard.

  • Conversion goals: Here, you can turn on the options to track form submission and links on the page with internal tracking. Instapage also provides a tracking code you can attach to the body of a page to track user behavior
  • Integrations: This allows you to connect marketing tags, such as Facebook pixel and Google Tag Manager. You can also choose to receive notifications when people sign up to your email list. In form integrations, you will be able to integrate Leadpages with marketing tags and third party apps.
  • Scripts & GDPR: You can enable GDPR compliance here. Also, tracking scripts can be placed in this section to track visitors after GDPR consent.
  • Search & social: Optimize for search engines by entering page title, keywords, meta description, and Canonical link URL.

Instapage’s editor looks quite simple and clean for the most part.


The left side of the editor has 10 widgets you can choose from:

  • Instablocks – It comes with templates that contain headings, images, and texts elements.
  • Headline
  • Paragraph
  • Form
  • Button
  • Image
  • Video
  • Box
  • Circle
  • Vertical line

When you click on elements on the page, you will have the option to delete, duplicate, and arrange them. Additionally, you can also change the style of your element via CSS editor.

When you click on “edit,” you will have more options to change the style of your texts and images.


The right side of the editor comes with a few general settings that allow you to change settings, such as:

  1. Page background – Background image, color, and column color
  2. Fonts – Font family and style of headline and paragraph. You can also select fonts from a list of Google fonts and Adobe fonts
  3. HTML/CSS/Javascript – For head, body, and footer
  4. History – Your page is routinely autosaved. In case you want to go back to before you made changes to your current page, you can click on the tripe dotted line on your autosave, and click on “restore.”

Click on “Mobile” on the top left corner if you want to view your page in a mobile format.


You can make a few basic changes while viewing the page in mobile form, such as font size, line height, and text alignment.


Additionally, you can also choose to hide an element if you want a certain element to not show on your mobile page.


If you want to restore hidden elements, simply click on “Show hidden” on the top left. Your hidden elements will reappear, and you can click on “Restore” to make them show on your mobile page again.


Best – Clickfunnels

Each platform has its strengths and weaknesses.

Clickfunnels offers a tool that’s ideal for creating funnels. You can easily see the flow of your funnels in the dashboard. It is also highly customizable even in mobile format.

The user interface of Unbounce is not as neat looking as some of its competitors, but it is highly customizable in both desktop and mobile format. Unbounce also lets you place texts and images virtually anywhere you want.

Leadpages has a clean, intuitive user interface that helps you build a high-converting landing page. But it’d be if the platform allows you to make changes in a mobile view.

Instapage is simple with zero fluff, and comes with everything you need to build a professional looking landing page. The platform is ideal for those looking to build a high-quality landing page without being bogged down with unnecessary features.

Overall, I’d have to give a slight edge to Clickfunnels over other platforms if we are strictly talking about functionalities.

Clickfunnels has an easy-to-use interface with all of the necessary features you need to build a high-converting landing page and funnels. But more importantly, it’s highly customizable in a mobile format.

With more than half of the internet traffic viewing content on mobile, it’s important that your landing page comes with the ability to readily make changes in mobile view.

And Clickfunnels gives you that flexibility.



With Clickfunnels, you can access support by clicking on “Help” on the top right corner. When you click on “Help,” you will see a dropdown menu with four options.

  1. Docs – Here, you will have access to answers to common questions, such as setting up payment processors, integrating third party apps, and setting up custom domains.
  2. Get Help – You are directed to the same page as when you click on “Docs.” You can start typing in your question in the search bar, and clickfunnels will display some of the most popular questions that match your question. You can also click on the chat icon in the bottom right corner if you require additional help.
  3. My support requests – Displays status of your inquiry
  4. What’s new – Shows any updates related to Clickfunnels.

When you type your questions in the chat, the chatbot will automatically suggest answers to questions that are similar to yours from its database.


If none of its suggestions are useful, you can click on “No, I still need help.”


The chatbot will then ask for one last time if you want to rephrase your question to see if you can find answers on its database.


If you choose “I still need a human,” the chatbot will ask you to confirm if your question is related to technical or billing and account.


When you choose “Technical,” your next question will ask about the severity of your problem, which ranges from low to critical.


You will then need to pick which app category fits your question.


Once you go through all these hurdles, your request will finally be processed. You are given a reference number, and you will receive an email once your ticket is processed.


You can check the status of your requests under “My requests.”



Click on “Support” on the left menu bar, and click on “Open support ticket” to access Leadpages support feature.


Just like Clickfunnels, you will see a search bar where you can enter your questions. Once you enter your question, it will show all the results that resemble your question.


Alternatively, you can click on “Contact us,” in the top right corner to request email support. You will need to fill out a few basic questions before you can submit your request.


Leadpages also offers chat support for its pro and advanced members from monday to friday.

Phone support is only available for advanced subscribers, however.



To access Unbounce’s support, you will need to click on the question mark icon in the top right corner from the main dashboard area.


You can click on “Contact Us,” which will open a chatbot.

Click on “Get in touch” to continue. You can then click on “Leave a message” which will open a form where you can fill out your personal information and details of the question you have.


After you submit your form, you will receive an automated confirmation in your email inbox. The email also comes with a suggested solution that Unbounce thinks will help with your problem.



With Instapage, you can either create a ticket or open a chat box to contact its support team. The chat box is located in the bottom right corner of the dashboard screen.


The last time I contacted Instapage’s support team, the person responded instantly and was helpful throughout. So I’d rate its chat support highly. However, Instapage doesn’t provide phone support.

Best – Instapage

On the surface, it seems like Leadpages should be the winner since it also provides phone support. But its support is only available for its most expensive plan, and you probably won’t subscribe to its $200+ priced advanced plan if I had to take a guess.

So it’d only be fair to compare between their email and chat support.

All of the platforms mostly offer top-notch support.

But I’d personally rate Instapage’s support higher than others only because there are less hurdles I need to go through before I can talk to a real human.



When you go to add new integration on Clickfunnels, you will see that there are seven categories of integration.

  1. Action – Facebook, SlyBroadcast, ZenDirect
  2. Delivery – ShipStation, and Shopify
  3. Email – Aweber, Constant Contact API, ConvertKit API, Drip, GetResponse, HTML Form, HubSpot, Infusionsoft API, Infusionsoft API V2, Mad Mimi API, Mailchimp, Market Hero, Maropost, OfficeAutopilotTagging, Ontraport, and Sendlane.
  4. Messaging – Facebook, Pushcrew, SlyBroadcast
  5. Sales Tax – Avalara
  6. Sms – Twilio
  7. Webinar – EverWebinar, GoToWebinar, GoToWebinar Form, WebinarJam, WebinarJamRedirect, WebinarJamStudio, WebinarFuel, and Zoom.

Clickfunnels payment gateway integration include:

  • PayPal V2
  • Recurly
  • Stripe
  • Keap
  • NMI
  • Easy Pay Direct
  • JVZoo
  • ClickBank
  • Infusionsoft
  • Infusionsoft V2
  • WarriorPlus
  • BlueSnap

You can also connect Clickfunnels with hundreds of apps via Zapier.


The following are Leadpages native integrations:


Additionally, you can integrate with close to 60 third party apps when you connect Leadpages with Zapier.



You will see three categories of integration on Unbounce’s integration page.

Most popular integrations


Native Integration


Zapier Integration



Instapage allows you to integrate with Google ads and analytics, along with tens of page integrations.

Best – Clickfunnels

All of these platforms integrate with more apps than you will ever need when connected via Zapier.

But Clickfunnels comes with the most number of native integrations, so I pick it as the best of all.

A/B Test


To start an A/B test in Clickfunnels, you need to click “Create variation” in the dashboard.


You will then have the option to choose to either create a duplicate page or a form template.


One you select the option, you will have a good view of your control and variation in the dashboard. After you make changes to the variable you want to test, you can simply select the percentage of traffic you want to distribute to each page.


When you hover your mouse over to your variation page, it will show a confidence score and ability to declare the variation as the winner.


Clickfunnels allows you to run split tests for each step of the funnel.


To begin split testing with Leadpages, you will need to click “Create new split test” from the landing page dashboard.


Choose which page you want to set as a control page


Next, you can add a variation.


You can either copy your control page or choose a different page.


Just like in Clickfunnels, you will select what percentage of traffic you want each page to get after you create a variation.


The final page will quickly confirm if all the information is correct before you start the test


In the test summary page, you can see numbers for total visits, unique visits, conversions, and conversion rate. You can also see individual conversion rate for each variation.


When you click on the three dotted lines on the top right corner, you will see the options to choose the winner and end test, simply end test, and reset analytics.



Go to the pages section and select “A/B Test.” Next, create a variant.


You can either duplicate your existing page, start from scratch, or start with a template.


When you start running the split test, you will see tables that show weight, visitors, views, conversions, and conversion rate for each variant.


If you want to end the test, you can click on the three dotted and promote the variant to champion.


With Instapage, you will need to click on “Experiment” on the side menu to begin your A/B testing.


When you click on “Create experiment,” you will land on the page where you can name your test and describe what you are looking to accomplish from your test.


Add variation and click on “Start experiment” when you are ready to run the test.


You will see a warning pop-up that advises you to stop the experiment if you want to make any changes to your page.


When the A/B test is running, you can see a graph below that displays the conversion rate of your variation over time.


Best – Unbounce

Overall, it’s hard to declare the winner. All platforms come with more than enough A/B testing capabilities to design a high-converting landing page.

If I had to pick, I’d probably slightly favor Clickfunnels and Unbounce over the other two software. Mostly because A/B testing features on both platforms come with a confidence score, which is useful for determining the reliability of your test results.

I prefer how Unbounce displays its data over Clickfunnels reporting, so my personal pick would be Unbounce.

Payment Gateways


Clickfunnels’ most basic plan lets you integrate with three payment gateways. The platinum plan allows up to 9, and you can have 27 payment integrations with the two comma club plan.

These are some of the payment gateways that are available in the Clickfunnels’ basic plan.



Leadpages only integrates with Stripe for its payment gateway.



Unbounce doesn’t support any payment integration, although you can easily send visitors to the checkout pages of PayPal and Stripe via the CTA button.


Same as Unbounce.

Best – Clickfunnels

Clickfunnels is the clear winner here. It just provides more options for payment integrations compared to other platforms on the list.










Best – Clickfunnels

If we are talking about purely the cheapest plan available, then Instapage’s standard plan takes the cake, and the plan is probably fine if your goal is to build the most basic landing page.

In terms of best bang for the buck, I’d pick Clickfunnels’ basic plan over others. I’m honestly not a big fan of Clickfunnels’ cult-like community, but the company offers a solid product that works well for building a high-converting landing page.

If the price is still out of your range, and you are a WordPress user who is looking for a cheaper solution, you may want to check out Thrive Themes.



You can access Clickfunnels’ analytics by clicking on “Stats” from the funnel page.


Clickfunnels analytics page lets you have a nice overview of important metrics, such as pageviews, opt-in rate, sales metrics, and earnings per sale.

At the top you can also see values for EPC, gross sale, and average cart value.



You can access a more detailed metric by clicking on a numeric value from your landing page dashboard.


Press a dropdown menu.


And you can select which metric you want to view on a graph. These metrics include views, unique views, conversions, conversion rate, and earnings.


You can choose to display your metric information either hourly, daily, or monthly.



You can access Unbounce’s analytics from your page dashboard. It’s fairly minimalistic with key metrics, which include visitors, views, conversions, and conversion rate.



Click on “Analytics” from the side menu bar to view your page metrics.


In the analytics, you can get an overview of your visitors count, conversions, and conversion rate.

It’s typically counted as one conversion whenever a visitor submits a form on your page.


Best – Leadpages

I’d have to give the upperhand to Leadpages. It has a clean, simple dashboard that makes it easy to keep track of important metrics. But more importantly, it allows you to track several different key metrics by hour.


Each platform comes with its own advantages.

Clickfunnels offers exceptional functionalities at a reasonable price.

Leadpages’ analytics gives a good overview of important metrics while providing the most affordable basic plan.

Unbounce has an exceptional A/B testing feature, although I’m not a big fan of its user interface.

Instapage allows you to quickly build a simple, but professional looking landing page.

With that said, if you are looking to create a simple, basic landing page, then Leadpages’ basic plan will do the job.

If you are looking to build funnels, and you want something that is feature-rich and integrates well with other apps, you can’t go wrong with Clickfunnels.

Anyway, I hope you found this article helpful.

Let me know what is your favorite platform for building funnels and landing pages!

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